About me

Hello! I’m João.

As a seasoned Senior User Experience professional with more than two decades of experience in e-commerce, I possess a deep understanding of what it takes to create intuitive and user-friendly products that exceed customer expectations. My passion for designing effective digital experiences is rooted in a strong belief that putting the user at the center of the design process is essential for creating successful products. With my creative and critical thinking skills, I have a proven track record of collaborating with cross-functional teams to deliver high-quality products that drive business results.

What I do

• Help companies develop successful product design strategies.
• Analyze customer needs and goals to create intuitive and effective product interactions.
• Create information architecture that aligns with user, business, and technical requirements.
• Design wireframes, prototypes, and flows that illustrate key product interactions and ensure a seamless customer journey.
• Collaborate with cross-functional teams to ensure design and product development are aligned.
• Present concepts and designs to clients and leadership in a compelling and persuasive manner.
• Keep up-to-date with the latest industry trends and adjust design concepts accordingly to stay ahead of the competition.
• Conduct research to gather insights that support design decisions.
  
• Team management.

Skills

• Design Thinking methodology to create innovative and effective solutions
• Research and analysis skills to gather insights and inform design decisions
• Expertise in UI design, information architecture, and human factors to create intuitive and user-friendly products
• Proficient in industry-standard design tools such as Figma, Sketch, Adobe XD, Axure RP, InVision and Photoshop.
• Advanced knowledge of HTML, CSS, JavaScript, and other UI development tools to ensure designs are technically feasible
• Excellent communication, organizational, and interpersonal skills to collaborate with teams and present ideas effectively
• Ability to handle multiple projects and prioritize tasks to ensure on-time delivery
• Strong documentation and articulation skills to ensure design decisions are well-documented and communicated effectively
• Innovative and creative outlook to develop unique and effective solutions
• Full professional proficiency in English for clear and effective communication

Certifications

• Google UX Design Professional Certificate – Google UX Design Specialization
  Coursera (certificate)
  
• Google UX Design Professional Certificate – Design a User Experience for Social Good & Prepare for Jobs
  Coursera (certificate)
  
• Google UX Design Professional Certificate – Responsive Web Design in Adobe XD
  Coursera (certificate)
• Google UX Design Professional Certificate – Create High-Fidelity Designs and Prototypes in Figma
  Coursera (certificate)
  
• Google UX Design Professional Certificate – Conduct UX Research and Test Early Concepts
  Coursera (certificate)
  
• Certified Scrum Product Owner (CSPO)
  Scrum Alliance (certificate)
  
• Google UX Design Professional Certificate – Build Wireframes and Low-Fidelity Prototypes
  Coursera (certificate)
  
• Google UX Design Professional Certificate – Start the UX Design Process: Empathize, Define, and Ideate
  Coursera (certificate)
  
• Google UX Design Professional Certificate – Foundations of User Experience (UX) Design
  Coursera (certificate)
  
• Gestalt Psychology and Web Design: The Ultimate Guide
  Interaction Design Foundation (certificate)
  
• Human-Computer Interaction (HCI)
  Interaction Design Foundation (certificate)
  
• Mobile User Experience (UX) Design
  Interaction Design Foundation (certificate)
  
• Understanding Agile: Design Thinking, Lean Startup & SCRUM
  Udemy (certificate)
  
• Design Thinking: The Beginner’s Guide
  Interaction Design Foundation (certificate)
  
• UX Management: Strategy and Tactics
  Interaction Design Foundation (certificate)
  
• User Experience: The Beginner’s Guide
  Interaction Design Foundation (certificate)
  
• Adobe Photoshop I
  FLAG (certificate)
  
• Adobe Photoshop II
  FLAG (certificate)
  
• Adobe Photoshop III
  FLAG (certificate)
  
• Macromedia Freehand
  FLAG (certificate)
  

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